Launches Aggressive Challenge to salesforce.com and Other Online CRM Vendors
Hosted Service a Superior Alternative to Salesforce.com and Other Online CRM Providers;Offers Extensive Customization and Local Service and Support
QUEBEC CITY, PQ, August 21, 2003 -- ACCPAC International, Inc., a subsidiary of Computer Associates International, Inc. (NYSE: CA), announced today at its ACCPAC Partnership 2003 Conference being held here the launch of ACCPACcrm.com ( www.accpaccrm.com ), a new online service that provides Customer Relationship Management (CRM) to businesses of all sizes. ACCPACcrm.com matches the online convenience and features of providers such as Salesforce.com, UpShot and others, but with key differences that make ACCPACcrm.com a superior choice. These key differences include:
"ACCPACcrm.com offers a value proposition that raises the bar for every online CRM vendor," said ACCPAC President and CEO, David M. Hood. "Businesses don't want to be handcuffed to inflexible vendors that try to lock them in to a particular technology or platform. ACCPACcrm.com is based on our award-winning on premises CRM offering. As such, businesses can subscribe to ACCPACcrm.com with the peace of mind that comes with knowing they can deploy the same solution internally at any time, without having to rewrite customizations or retrain staff. In addition, whether the best choice is on site or online, our global reseller and consultant channel is available for local service and support."
ACCPACcrm.com effectively serves the growing demand for CRM solutions that are affordable, flexible, can be implemented quickly, and are available to users wherever they may be located. According to Hugh Bishop, Senior Vice President of Emerging Technology Intelligence at industry analyst firm Aberdeen Group, worldwide sector spending in the CRM online market is expected to climb from $189 million in 2002 to $1.99 billion by 2006.
Total CRM spending for 2003, according to Aberdeen, is forecasted to be $15.4 billion (CRM Spending and Satisfaction Report, February 2003, Aberdeen Group).
"The strength of ACCPACcrm.com is its real flexibility for the business owner," said Alex Solomon, Co-founder of Net@Work, an ACCPAC CRM Solution Provider based in New York. "Typical online CRM systems force you into their way of doing business. ACCPACcrm.com takes into account that every business is different. Every company needs options so they don't get locked in to one way of doing business. ACCPAC has made sure those options are available."
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Advanced Customization Capabilities
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